Your Google Ads Budget
Is Being Wasted.
We Fix That.
Most Google Ads accounts in Pakistan have the same problems: wrong keywords, no negative list, no conversion tracking, and wasted spend on irrelevant clicks. We rebuild accounts correctly from day one.
Immediate Visibility.
Tracked to Real Results.
Google Ads places your business at the top of search results immediately the moment someone in your city searches for what you sell. Unlike SEO which takes 45 to 90 days, a well-built Google Ads campaign can produce calls within 48 hours of launch.
The catch: most small businesses in Pakistan waste their entire budget in the first month. Wrong keyword targeting, no negative keyword list, broad match settings that trigger irrelevant clicks, and no conversion tracking mean money disappears with nothing to show for it.
The Hatch Mark audits Google Ads accounts across Pakistan and finds the same critical mistakes every time. We fix the structure, install proper tracking, and turn wasted ad spend into qualified leads.
Google Ads management is the ongoing optimization of paid search campaigns to produce the maximum number of qualified leads at the minimum cost per lead. It includes account structure, keyword targeting, negative keyword management, bid strategy, ad copy, landing page optimization, and conversion tracking. Without professional management, most Google Ads budgets in Pakistan produce a fraction of their potential leads.
Most agencies in Pakistan set up a campaign and leave it running without active management. They never install conversion tracking so they cannot tell which keywords produce calls. They never build a negative keyword list so budgets drain on irrelevant searches. They use broad match keywords that trigger for completely unrelated queries. The Hatch Mark fixes all of this before launch.
From Wasted Spend
to Qualified Leads
Here is exactly what we do when we take over or build a Google Ads account.
Conversion Tracking Installation Before Anything Else
Before we spend a single rupee on ads, we install proper conversion tracking. We set up Google Tag Manager, configure Call Tracking to record phone calls from ads as conversions, set up form submission tracking, and configure WhatsApp click tracking. Without this, you have no idea which keywords, ads, or campaigns are producing leads you are flying blind. This is step one, always.
Account Audit and Complete Restructure
We audit every existing account we take over. Common findings: Search Partners enabled (massive budget drain on irrelevant inventory), broad match keywords eating 60 to 80% of budget on unrelated searches, single ad groups mixing unrelated intent levels, no ad extensions set up, campaigns targeting the entire country instead of a specific city or radius. We restructure everything from scratch if necessary.
Keyword Research and Negative Keyword List
We build tightly themed keyword lists using phrase match and exact match only never broad match. We research competitor keyword strategies, identify high-intent commercial keywords, and build an initial negative keyword list of 180 plus terms that prevents your ads from showing for irrelevant searches. This list grows every week based on actual search term reports from your live campaigns.
Ad Copy Creation and A/B Testing
We write three to five ad variations for each ad group, each testing a different value proposition, call to action, or pain point. We use all available ad extensions callout extensions, sitelinks, structured snippets, call extensions, and location extensions. We run continuous A/B tests and retire underperforming ads monthly based on statistically significant click-through rate and conversion data.
Bid Management and Budget Pacing
We monitor your campaigns every week and adjust bids based on performance data increasing bids for keywords producing qualified leads, reducing or pausing keywords that spend without converting, and adjusting geographic bid modifiers for areas that produce better results. We pace your monthly budget so it runs evenly throughout the month rather than exhausting it in the first two weeks.
Monthly Reporting in Plain Language
Every month on a fixed date you receive a report showing: total spend, total conversions (calls, form fills, WhatsApp clicks), cost per conversion, which keywords converted, which ads performed best, search terms your ads appeared for, and next month plan. We do not send dashboards. We send plain language reports that answer one question: is your money working?
Google Ads
Questions Answered
Fix Your Google Ads Today
We audit your existing account for free and show you exactly where your budget is being wasted.