Google Cannot Rank
What It Cannot
Crawl and Understand.
Technical SEO makes your website machine-readable. Without it, no amount of content or links will produce consistent rankings. We audit and fix every technical barrier between your site and the top of Google.
The Foundation That
Everything Else Builds On
Technical SEO is the work done to ensure that search engine crawlers and AI bots can access, crawl, render, and index your website correctly. If Google cannot properly crawl your site, your content and links cannot produce rankings regardless of quality.
It covers site speed, Core Web Vitals (INP, LCP, CLS), mobile responsiveness, crawl architecture, XML sitemaps, robots.txt, schema markup, canonical tags, duplicate content, redirect chains, and AI crawler configuration including the llms.txt standard.
Most WordPress sites in Pakistan fail Core Web Vitals and have unconfigured schema, missing canonical tags, and no AI crawler access. We fix all of it systematically in the first month of every engagement.
Technical SEO ensures that search engines and AI systems can crawl, understand, and index every page of your website. It covers site speed, Core Web Vitals, schema markup, mobile optimization, crawl configuration, and AI crawler access. Without technical SEO, content quality and backlinks cannot produce reliable rankings. Most websites in Pakistan have critical technical issues that are silently blocking their growth.
The llms.txt file is a 2026 standard that tells AI crawlers (ChatGPT’s OAI-SearchBot, Google’s Gemini-Bot, Anthropic’s ClaudeBot) what your site is about and which pages matter most. No other agency in Pakistan adds this as standard. The Hatch Mark implements llms.txt and proper AI crawler access on every technical SEO engagement.
Every Technical Issue
Found and Fixed
We do not produce reports and leave you to fix things yourself. We audit, identify, and fix every technical issue in a systematic, prioritized order.
Core Web Vitals Audit and Fix INP, LCP, CLS
We run full Core Web Vitals audits using Google Search Console, PageSpeed Insights, and Web Vitals Extension. We fix the specific causes of INP (Interaction to Next Paint) failures usually JavaScript execution, Largest Contentful Paint failures usually unoptimized images or render-blocking resources, and Cumulative Layout Shift usually missing image dimensions or web font loading. We target LCP under 2.5 seconds on mobile as a minimum standard.
Schema Markup Implementation
We implement the correct schema types for every page: LocalBusiness and Organization on the homepage, Service schema on service pages, Article with Person authorship on blog posts, FAQPage on every FAQ block, BreadcrumbList sitewide, and HowTo schema on process pages. Proper schema makes your pages eligible for rich results in Google and increases AI citation probability by 3 times.
llms.txt and AI Crawler Configuration
The llms.txt file tells AI crawlers what your site is about and which pages are most important. We create this file, add it to your root directory, and verify that all major AI crawlers OAI-SearchBot (ChatGPT), Gemini-Bot, ClaudeBot, PerplexityBot have proper access in robots.txt. This is a 2026 standard that no other agency in Pakistan implements as part of their technical SEO process.
Crawl Architecture and Internal Link Audit
We crawl your entire site using Screaming Frog and identify orphan pages with no internal links, redirect chains that waste crawl budget, broken links returning 404 errors, duplicate content issues, and missing canonical tags. We fix each issue and rebuild a crawl architecture that ensures Google discovers and indexes your most important pages efficiently.
Mobile-First Optimization
Since 2019, Google indexes the mobile version of your site first. If your mobile site is slow, broken, or missing content, your rankings suffer regardless of your desktop performance. We test every page on real mobile devices and Pakistan 4G connection speeds, fix viewport issues, optimize tap targets, and ensure every page passes mobile usability requirements.
XML Sitemap and Robots.txt Configuration
A correctly configured XML sitemap tells Google exactly which pages exist and how often they change. A correctly configured robots.txt tells crawlers which pages to ignore. We audit both, fix any errors, submit the sitemap to Google Search Console and Bing Webmaster Tools, and verify that all important pages are crawlable and none of the pages you want indexed are accidentally blocked.
Technical SEO
Questions Answered
Fix Your Technical SEO
We audit your site for free and show you every technical issue holding you back from ranking.